Cadbury - This doesn't need to end

Cadbury celebrates the myriad acts of kindness happening during the coronavirus pandemic. The film showcases the many ways UK residents have shown generosity and stayed connected throughout this period of isolation, reminding viewers: "When lockdown is over, all this doesn’t need to be over."

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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