Cadbury - High and low

Cadbury pushes back against the over-commercialisation of Easter with an ad about an intrepid grandfather trying to make the holiday special. The campaign encourages people to be more playful and thoughtful with Easter eggs by taking time to hide them for their loved ones.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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