Cadbury - Heroes League

With research showing that more people are connecting through gaming, Cadbury Heroes stages an online tournament in which famous gamers train up their parents for an epic Street Fighter battle, including Louise Redknapp, Jordan Banjo and Roman Kemp.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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