British Red Cross - Kindness Will Keep Us Together

VCCP and British Red Cross launched their first campaign showcasing the human capacity to support one another during the coronavirus pandemic. Created with the help of 11 UK-based artists, the campaign comprises a range of pieces, all of which read: "Kindness will keep us together."

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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