Bringing the spirit of summer to Costa

To help our friends at Costa get ready for summer, we managed two simultaneous photoshoots – one to promote its range of delicious Frostino iced drinks, and another showing people enjoying the brand’s beverages out in the sunshine!

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Our photography and videography team have a wealth of industry experience, enabling us to manage every requirement, from initial briefing to final edits. Whether that’s out on location or at our in-house, automated photography studio, Team ITG have the technology and expertise in place to go above and beyond our clients’ expectations.

In this instance, Costa had identified a clear gap in its content for one of its biggest iced drinks – the Frostino. We were briefed to provide creative direction and capture new lifestyle imagery that would drive awareness of the range, while considering direct competition with Starbucks’ Frappuccino.

We were tasked with selecting the ideal location and recruiting volunteers to take part, while our highly skilled photographers managed the shoot itself from start to finish to ensure it encapsulated the summer spirit that the brand had in mind.

Plus, we integrated this with a second lifestyle shoot, managing the two through from mood boards to the crucial final edits.

The response from Costa has been particularly pleasing, with Social & Digital Brand Manager, Danielle Andrews, saying “These look fantastic – a huge thanks to everyone at Team ITG for their outstanding planning and commitment to this project.”

Our work is now appearing across Costa’s social media pages, and has further cemented the already strong partnership we’ve built over the past three years, with a number of new photography and videography briefs already in the pipeline.

These will be added to our wide-ranging remit with the brand, ranging from creative design and the production of stunning digital content to transcreation and creative copywriting, along with the ongoing roll out of digital screen POS across the Costa estate.

For more information about Team ITG’s world-leading technology and award-winning services, contact hello@teamitg.com.

Team ITG

Team ITG is a global technology-led marketing business. Its game-changing marketing execution platform, CanopyCloud, simplifies multichannel marketing, automates tedious manual processes and frees marketers to focus on creative strategy. With a blend of next generation technology and award-winning services, Team ITG creates and delivers content for global campaigns in over 160 countries and 52 languages.