BECO \ #StealOurStaff

#StealOurStaff is our biggest campaign to date for BECO, the social enterprise that makes environmentally-friendly toiletries with an 80% disabled or disadvantaged workforce. Our work invites businesses to steal BECO's staff and help close the UK’s disability employment gap.

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https://vimeo.com/358779732

There are 1.1 million disabled people out of work in the UK. BECO are doing their bit - 80% of their staff are visually impaired, disabled and disadvantaged - but they believe every company can and should be doing more to reduce the disability employment gap. If their staff move onto bigger and better things, then they can create more job opportunities for those that need it. Our integrated campaign is aimed at those in position to hire, and ranges from packaging, to social and OOH.

"Our debut BECO campaign was all about introducing the brand and it's values to the world," says TBWA\London's CEO, Sara Tate. "This second campaign gives us a chance to get even more creative. #StealOurStaff is a highly original twist on the staid old recruitment ad. More importantly, though, it's going to provoke a much-needed conversation about the U.K.'s shameful disability employment gap."

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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