Asda appoints Havas London as new creative agency

Asda has hired Havas London as its creative agency after a competitive pitch. Havas London beat a Publicis Groupe team led by Leo Burnett in the final stage of the process.

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Asda has appointed Havas London as its new retained creative agency following a comprehensive pitch process.

The Havas partnership will see the agency take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with the September campaign. It also includes creative development and execution for the Asda brand.

Eildih MacAskill, Asda Vice President of Creative & Marketing, said: “We are delighted to have appointed Havas London following a highly competitive pitch process. We are looking for a true partner agency that understands the Asda personality and can bring this to life for our customers and the communities we serve. The Havas team’s strategic thinking and creativity really stood out and we look forward to working with them."

Xavier Rees, CEO at Havas London, said: “We’re incredibly proud to have been chosen by Asda. It’s an iconic brand that deserves brilliant advertising and we can’t wait to roll our sleeves up and get stuck in”.

Vicki Maguire, CCO at Havas London, said: “Asda are part of our culture and our community. We’re beyond excited to become part of the Asda family”.

Read the article on Campaign here:

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