AMD \ Game On AMD

AMD and TBWA reveal the ground-breaking tech behind the Xbox Series X in a new spot.

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AMD provides the processing power behind the next generation of gaming, including the Xbox Series X and S. To celebrate they have worked with TBWA to launch a sleek new spot showcasing their processor at the heart of the Xbox Series X console, set to a modern rendition of Frank Sinatra’s classic “Under My Skin”. The spot features the full and deconstructed hardware brought to life in CG.

It launched during the Game Awards global live stream event on December 10th, was seen by over 83 million people around the world and it will continue to live over the course of 2021 with other follow up content. 

This is where gaming begins #GAMEONAMD

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.