Airbnb \ Floating House

To bring Airbnb's 'Belong Anywhere' philosophy to London, we created a fairytale-like house that floated on the River Thames.

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Airbnb wanted to raise awareness and engage potential travellers in a disruptive way beyond their screens. So, to make Londoners and tourists see the city differently, we created a fairytale-like house that floated on the River Thames. Think Pixar's 'Up' combined with Primrose Hill. Guests could stay in the Floating House and experience a once-in-a-lifetime journey through the unique neighbourhoods of London. Hundreds of publications covered the magical experience, captivating a global audience and encouraging many to try the adventure of the Airbnb community for themselves.


We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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