Premium outdoor advertising sites throughout the UK donated to demonstrate the public’s support of the NHS’ stay home plea.

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Premium outdoor advertising sites throughout the UK donated to demonstrate the public’s support of the NHS’ stay home plea during the covid-19 crisis

Businesses from across the media and advertising industry joined forces during the covid-19 lockdown to maximise the use of outdoor advertising space.

With the entire UK looking to support health workers at this crucial time, Dentsu Aegis Network agencies mcgarrybowen and Posterscope teamed up with a host of outdoor media owners such as Ocean Outdoor and Clear Channel to display messages of support for essential health care workers. The move was made possible after these media owners donated sites across the country to help in the effort to encourage the public to stay at home to protect the NHS. 

The campaign was aimed at NHS workers, on their way to and from work, to let them know that the U.K. public was supporting them by doing the one thing that they were asked to do for them: stay at home. 

The images feature powerful portraits of members of the public behind the windows of their homes, holding handmade signs of support, to demonstrate that they are staying home to protect the NHS. 

The response was overwhelming.  With over 100 images of support received from more than 30 photographers. The images were placed on outdoor media sites across a number of major UK cities including London, Edinburgh, Birmingham, Glasgow and Leeds

In keeping with that message, all contributors produced their own poignant images, within the social distancing guidelines outlined by the UK Government.

For the full set of images, visit 


dentsu mcgarrybowen London

dentsu mcgarrybowen London is a creative communications agency based in London, operating as a global creative hub within the Dentsu Aegis Network. We believe big organising ideas have capacity to drive everything a brand does; from what it says, how it behaves, and where it appears to the utility and experiences it provides. Our approach to the challenges our clients face is fluid and flexible. No one size fits all, but instead bespoke teams are built around our clients and their needs from across our broad church of network expertise, who swarm together around client problems, as one seamless team.

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