adidas \ Jumpstore

The shoes are free. Now earn them. We gave 24 seconds and help from one of the biggest basketball stars - then recorded for the results.

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https://vimeo.com/90765542

We had exactly two hours to turn NBA superstar, Derrick Rose into an urban icon for kids in London. So, we built the D Rose Jump Store in Hackney. Filled with hundreds of pairs of free D Rose shoes, on shelves 10ft high, the store allowed kids to show how talented they might be at a game many of them had never played, and a new generation of adidas icons was born. With an online film, posters, business cards and zero media budget, we earned over 2 million pounds of free media and hit 4 million people in 10 days.

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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