AA/WARC Expenditure Report Q3 2021: Oystercatchers' reaction

Last year, the UK ad market enjoyed its strongest ever year, according to the latest Expenditure Report from the Advertising Association and WARC. It’s estimated that the market grew by 26.4% to reach £29.7 billion. Richard Robinson, Managing Director at Oystercatchers, shares his view.

Published Jan 28, 2022

Oystercatchers

This article was originally published by New Digital Age.

The AA and WARC’s recently published expenditure report for Q3 2021 brings welcome news for the UK ad market - last year was the strongest year on record, with continued growth and recovery forecasted for 2022. Richard Robinson, Managing Director at Oystercatchers, shares his reaction, and why marketers are driving confidence in the UK’s post-pandemic economic recovery.

Richard Robinson, Managing Director, Oystercatchers

“The latest data from AA/WARC’s excellent Expenditure Report brings into sharp focus thirty billion reasons why marketers are driving confidence in the UK’s post-pandemic economic recovery. Estimates are rising, records are tumbling & despite the cautionary handbrake of growing inflation the prediction for advertising spend in 2022 looks stronger than ever.

“Of particular note, predictions show investment in UK ad spend 12 percentage points higher than the global average which offers additional cheer as the financial effects of Brexit start to become clearer for non-UK based businesses buying UK-based commercial communications. The capability and creativity of the UK’s agencies remains on the balance sheet and at the top table of the world’s biggest brands & shows no signs of abating.”

To read the full article, visit New Digital Age .

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