A Savills Love Story
We all have relationships with our homes. Savills know this all too well.
Relationships are at the heart of ‘A Savills Love Story’, the latest fully integrated national campaign launched by Savills and created by London-based ad agency, isobel.The fully integrated national campaign includes a TV commercial, directed by Oskar Bard. ‘A Savills Love Story’ explores the affection we have for our homes in the guise of a well-honed romcom. Set on a railway station platform - faltering conversations and encouraging looks build towards a heart-felt declaration played out in front of an expectant crowd who burst into spontaneous applause.
The TV launched on Boxing Day, as do the other elements of the campaign, which include BVOD, digital, social, OOH and print.
Alison Parkhouse, Head of Consumer Marketing, Savills adds: “We are really proud of this new campaign. Hopefully it will bring a smile to people’s faces and affection to Savills. Unashamedly confident and upbeat and more than worthy of the market leader”