Campaign School Reports 2020: MRM

The results are in...

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The School Reports are the definitive, all-round agency performance test. And this year, we received 8 out of 9 - our highest ever score.

All of which would not be possible without our incredible staff and our wonderful clients.

You can see the full write-up below.


Was it the arrival of Chris Pearce as chief executive to replace the obscure Olly Foot in April that helped supercharge MRM McCann’s performance in 2019?  Certainly the fingerprints of his famously safe pair of hands were all over the agency’s year, particularly its stellar new-business performance. 

The year was bookended by it winning Three and an expanded remit from TSB – in between there were a claimed further 17 assignments, including loyalty specialism from British Land and BP, CRM from Kimberly-Clark and digital from Royal Mint and YSL. The agency claims no losses, although four retained pieces of business became project-based.

Creatively, its campaign for the Miscarriage Association (pictured) won a bronze in Cannes, while there was also a smattering of metal at the DMAs and Campaign Big Awards. If there’s one minor quibble, then maybe this is an area that MRM McCann can work on. MRM McCann was also shortlisted for Campaign’s CRM Agency of the Year, given its strong performance.

MRM McCann now has in place a formidable leadership team, led by Nicky Bullard, and is making some good progress to improve its diversity, including anonymous recruiting, workshops on unconscious bias and membership of the Creative Equals Creative Comeback scheme. It also has committed to improving its environmental footprint.

Doing good and being good aren’t always the same thing. But MRM McCann manages to carry off both – it can therefore look back on its 2019 with a large amount of pride.


MRM is a leading customer relationship marketing agency. Through a strong foundation in strategy, data science, technology and creativity, we help transform businesses by helping brands grow meaningful relationships with people. We are part of the Interpublic Group and a top agency in the McCann Worldgroup network, with over 40 offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

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