Cory Eisentraut has been named on the judging panel for Creative Pool

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Have you ever wondered how to win the Creativepool awards? Well, our very own Cory, Creative Partner here at Perfect Storm is on the judging panel for 2020.

When asked what he’ll be looking out for in this year’s submissions Cory said, “I’m really excited to see the work submitted this year. As I am tasked with judging the social category, I will be looking for work that is truly purpose-built for the various social channels. Often agencies submit work that has been designed for other mediums into this category and I tend to avoid upvoting it. For instance, if there is a choice between a beautiful, but traditional film or a campaign that utilised the inherent engagement potential of social, there is no question that the latter has the advantage. Social affords creatives a terrific opportunity to connect with consumers and start conversations and so those are the campaigns I will be looking out for.

Congratulations to Cory and don’t forget to view the full list of judges here and see what they all had to say about the competition this year.

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.

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