Fernando Desouches shortlisted for IPA's iList

The IPA has published a shortlist of 63 contenders for its iList – a roll call of ad practitioners who are helping to make adland a more inclusive place.

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The list spans all levels of job role, from chief executive to HR, from creative to strategy – at agencies and media owners, as well as freelancers and Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm is one of the nominees - congratulations Fernando!

Everyone appearing in the shortlist has been invited to be interviewed by a panel of industry luminaries, including Karen Blackett, UK country manager at WPP and chairwoman of MediaCom.

The final iList, which is sponsored by Unilever, will be announced at a celebratory gala in May and will feature in Campaign.

The iList is designed to promote inclusivity in adland, celebrating role models who have helped to make the industry a more inclusive one.

You can view the full list here

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.

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