Sport England: Join the Movement
Our latest campaign for Sport England inspires people to stay active during the coronavirus (COVID19) outbreak. ‘Join the Movement’ gives people creative ideas on how to get active at home and encourages them to share their experiences and join the movement online using the hashtag #StayInWorkOut.
With people mostly confined to their own home following the latest government advice in response to the coronavirus (COVID19), it is crucial that people maintain activity levels to reduce the impact on their physical and mental wellbeing. We’re asking people to Join the Movement, giving them fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement using the hashtag #StayInWorkOut.
Launching with a strong social and digital presence, the campaign will have its own online hub to give access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise.