Sport England: Join the Movement

Our latest campaign for Sport England inspires people to stay active during the coronavirus (COVID19) outbreak. ‘Join the Movement’ gives people creative ideas on how to get active at home and encourages them to share their experiences and join the movement online using the hashtag #StayInWorkOut.

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With people mostly confined to their own home following the latest government advice in response to the coronavirus (COVID19), it is crucial that people maintain activity levels to reduce the impact on their physical and mental wellbeing. We’re asking people to Join the Movement,  giving them fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement using the hashtag #StayInWorkOut.

Launching with a strong social and digital presence, the campaign will have its own online hub to give access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise.

FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.

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