Sport England: Join the Movement

Our latest campaign for Sport England inspires people to stay active during the coronavirus (COVID19) outbreak. ‘Join the Movement’ gives people creative ideas on how to get active at home and encourages them to share their experiences and join the movement online using the hashtag #StayInWorkOut.

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With people mostly confined to their own home following the latest government advice in response to the coronavirus (COVID19), it is crucial that people maintain activity levels to reduce the impact on their physical and mental wellbeing. We’re asking people to Join the Movement,  giving them fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement using the hashtag #StayInWorkOut.

Launching with a strong social and digital presence, the campaign will have its own online hub to give access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise.

FCB Inferno

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. 

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients.

We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination.

We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.