Tesco Food Love Stories - Dedications

Tesco's new Food Love Stories campaign invites the Great British public to dedicate the food they love, to the people they love

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The latest campaign features real members of the public dedicating the food they love to the people they love. History has proven the powerful role food can play – it’s not only physically nourishing, but mentally too. And now, more than ever, we’re seeing just how big of a role food can play in society, both comforting us and connecting us.

As part of the campaign, Tesco is inviting people to film and dedicate their own Food Love Story, sharing it on social media using the hashtag #FoodLoveStories. 

Research shows that two fifths (40%) of Brits believe that staying at home and cooking from scratch during the Government lockdown has reignited their passion for cooking, according to new research from Tesco. The research, undertaken as part of the latest Food Love Stories campaign, also revealed that the majority (89%) say they intend to continue to cook long after the lockdown ends.

Food is helping to keep everyone connected, with a third saying meal times have now become more of an occasion, bringing everyone together in the household. The nation is also making use of technology to be together, with at least one in ten (13%) using video calls with friends and family to get cooking tips, and the same number enjoying virtual meals with loved ones.

 

BBH

Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.

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