The latest campaign features real members of the public dedicating the food they love to the people they love. History has proven the powerful role food can play – it’s not only physically nourishing, but mentally too. And now, more than ever, we’re seeing just how big of a role food can play in society, both comforting us and connecting us.
As part of the campaign, Tesco is inviting people to film and dedicate their own Food Love Story, sharing it on social media using the hashtag #FoodLoveStories.
Research shows that two fifths (40%) of Brits believe that staying at home and cooking from scratch during the Government lockdown has reignited their passion for cooking, according to new research from Tesco. The research, undertaken as part of the latest Food Love Stories campaign, also revealed that the majority (89%) say they intend to continue to cook long after the lockdown ends.
Food is helping to keep everyone connected, with a third saying meal times have now become more of an occasion, bringing everyone together in the household. The nation is also making use of technology to be together, with at least one in ten (13%) using video calls with friends and family to get cooking tips, and the same number enjoying virtual meals with loved ones.