Tesco - Nan's Long Distance Easter Lamb
The campaign brings both food and technology together to tell the story of one family coming together to learn how to cook Nan’s infamous Easter lamb over a video call. Because cooking the food you love with the people you love has never been more important in times like these.
Food Love Stories has always aimed to demonstrate the importance of food in our customers’ lives - in families, relationships, celebrations and get-togethers. The difference is that we now can’t physically get together to share the food we love with the people we love.
However, staying safe has not hindered people finding ways to still get together with their loved ones, which is evident in the rise of video calling apps and the technologically fearful giving it a go. According to Priori Data*, “global downloads of Skype, Houseparty and Zoom each surged by more than 100 percent in March.”
In addition, according to Google, online interest in “recipe” searches has increased dramatically since Covid-19.**
*Source: Priori Data, March 26th 2020 (excludes Skype for Business)
**Source: Google Trends, 14th April 2019 – 6th April 2020.
We wanted to reflect the creative ways we've seen people begin to share mealtimes together and encourage more people to get together with loved ones to share the food they love this Easter. We looked to this same technology to help us shoot this ad, remotely filming, directing and reviewing (so we totally respected all COVID-19 safety advice). All turned around in 4 days.