Pete Markey is Chief Marketing Officer for TSB where he is responsible for brand, marketing, digital, communications and strategy across the UK business covering the full breadth and depth of TSB’s product and service offering. As well as winning four Marketer of the Year awards, Pete was part of the inaugural UK Marketing Academy Fellowship in 2014 and he is a Fellow of the CIM and The Marketing Society.
Pete is a mentor for The Marketing Academy and OUTstanding and he is the Executive Sponsor of TSB’s LGBT+ network which helped earn him the Diversity Champion award at the 2019 European Diversity Awards.cMost recently, Pete and 9 other marketers raised over £30k for Comic Relief by putting on a live improvised comedy show to a sold out auditorium!
We wanted to hear more about Pete and how his working days had changed since the coronavirus pandemic.
What does your morning routine look like?
I always need to start the day with breakfast! Morning routine now is exercise and I’ve set up a small personal gym space at home with an exercise bike, rowing machine and weights (which is used by all four of us in the family now!). I also start the day with a great free brain training app called “Elevate” which I’d highly recommend. I then set up the home office for the rest of the day which for now is mainly video calls with colleagues across the UK.
How are you making sure you stay fit and sane whilst working from home?
As well as the “home gym”, I make sure to put aside at least 30 minutes to an hour at lunchtime to have lunch with the family and take a short walk together (practising social distancing). I also make sure to unwind at the end of the day by reading a book, watching TV or using apps like Zoom to catch up with people. In fact next week the same group who did the improvised comedy show for Comic Relief are starting online comedy lessons using Zoom which will be fun – can’t wait!
Where do you find yourself having lunch now you’re wfh?
Its been good getting in a discipline of sitting the four of us as a family together round the table to eat lunch. It’s a big contrast from grabbing some food near where I work in London and trying to fit it in with emails. I’m finding that stepping away for a good 30 minutes to catch up with family before getting back to work is really helpful for the flow of the day.
What does an average working day have in store for you?
It’s a very busy time for us like any brand in responding each day to evolving picture of what’s happening in the UK (and globally) right now. So each day is a little different responding to the needs of our customers and our staff (who we call Partners). There are a series of set calls we have each day to manage where we are right now as well as key conversations and work looking to the future and what we do next as a marketing team. I’m finding tools like Microsoft Teams vital to do really effective video calls and share work.
What is the most random thing on your 'wfh' desk?
An Amazon Alexa to put some music on when I’m not on calls. Always good to put on the 80’s hit list when you need it most.
What’s the best thing about your job?
I get to work on a brilliant brand with a group of brilliant people and no day is the same.
Who was your last email from?
Felicity from The Marketing Academy asking for the links to the two You Tube videos of our live Comic Relief show…
What is the best piece of advice you have received?
Don’t feel afraid to say no. Sometimes saying no and challenging the status quo and challenging and questioning isn’t wrong, in fact its often at the route of great work and a great and open team dynamic.
What did you want to be when you ‘grew up’?
I really wanted to be a Radio DJ and used to have a radio show when I was at University and even had my own hospital radio show. Sadly that wasn’t meant to be but I still love radio as a medium, its brilliant.
What’s your current favourite campaign and why?
The New Direct Line campaign with the first ad featuring Robocop. Really brave of Mark Evans and the team to switch from the well established previous creative route but this new one is so smart and clever and brave and so on brand its hard not to admire it.
Do you have any advice for someone just starting out in the industry?
Think beyond your job description to the real and positive impact you can have as a marketer to the success of your business. It was that mindset that got me volunteering myself to dress up as a Goldfish in my British Gas days that oddly was a key career moment for me….
And a light hearted one to finish on – If you could have any super power?
I’d love to be able to clone myself and be in two places at once…
Pete featured in our first Virtual Coffee Morning alongside Nick Wright from Havas Media UK - if you didn't see it, find out more about it here.