Valspar: Colourful Christmas Opinions

Our latest brand campaign for Valspar uses colours, and their thought-provoking Valspar colour names, to express how people feel about a range of divisive subjects. Today sees Christmas as the latest iteration.

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Our latest brand campaign for Valspar uses colours, and their thought-provoking Valspar colour names, to express how people feel about a range of divisive subjects. Today sees Christmas as the latest iteration.

Centred around one of the most debated festive icons – the turkey – Valspar have used their colour names to write two insightful sides of the yuletide argument in a series of nationwide adverts.

Whether Christmas fills you with “Pure Joy” or you think it’s “All an Illusion” the advert shows that, however you feel, with over 2.2 million colours, Valspar has a colour to match. The ad is supported on social media with a 7-day Christmas Colour Poll, encouraging the nation to choose the Valspar colour that expresses how they feel about everything from Brussels sprouts to Grandma.

FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.

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