Camden Town Brewery
How we successfully launched Camden Hells to Market
Our Hello Hells campaign captured the pure joy of that first sip moment of ice cold Camden Hells.
Using their iconic red along with a distinctive style created in partnership with illustrator Stevie Gee, we literally painted the town red with Hello Hells murals all over the country.
We also made posters and social films which all helped Camden Town Brewery sell more beer than at any time in their history.
So how did we do this?
1. WE MADE SURE WE TRULY UNDERSTOOD THE CAMDEN TOWN BREWERY BRAND
Named the ‘most Camden Town Brewery agency ever’
2. WE IDENTIFIED THE KEY CATEGORY INSIGHT
That all lager was interchangeable and people were just buying on auto-pilot
3. WE CREATED AN AWARD-WINNING INTEGRATED CAMPAIGN
We worked with renowned illustrator Stevie Gee to create a truly unique and visually impactful campaign in Hello Hells
4. WE GOT THE CAMPAIGN LIVE FROM BRIEF IN JUST 5 WEEKS
Client working in our offices for 2 weeks in the final weeks of development