Coppertone New Packaging Design

Playing with Patterns

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Coppertone has released its 2019 Resort Collection just in time for summer! The iconic American suncare brand now responds to the desire of consumers seduced by brands that have an approachable appeal, particularly through design language and packaging. The signature visual style of Coppertone UltraGuard stands out on the shelf through unique – yet relevant – creative, while also conveying Coppertone’s brand purpose of freedom and enjoyment under the sun.


Every family is different, full of unique individuals with different needs, including for sun care. Let’s celebrate our differences by creating different personalities in design. Each SPF of the transportative collection has its own abstract tropical pattern and the design covers the entire bottle or can, providing a strong impact both on the shelf and in hand! Pack your bags, because the final design will take you on a trip!

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

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