Coca- Cola Vietnam Packaging Design

Celebrating 25 years of Coca-Cola in Vietnam

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Over the past 25 years, Coca-Cola has become an integral part of Vietnamese life, uplifting people from all regions and walks of life.In 2019, Coca Cola decided to pay homage to the people of Vietnam by releasing six limited-edition can designs.


Each can represents a Vietnamese city, highlighting its individual culture while embracing authentic Vietnamese spirit. We leveraged the strength of Coca Cola’s brand assets to develop a concept which showcases the emblematic contour of the bottle. Characters symbolising the inhabitants of every city in Vietnam are brought to life emerging from the bottle shape. The design conveys the idea that Coca-Cola brings Vietnamese people together to celebrate Vietnam’s great success.


We went one step further to integrate the brand’s universally recognised assets, skilfully incorporating various key elements into the scenery, clothing and even the shadows! Take a close look at the details, how many elements can you spot?

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

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