Trojan New Packaging Design

Entering a World of Pleasure

Like Comment

A PORTFOLIO OF SENSATIONS

Trojan has established itself as the guide to creating a more confident, safe and exciting world for all sex-loving people. Through the redesign of assets and packaging, consumers can easily navigate the portfolio of sensations.
The new Trojan condom design system shifts consumer mindset of condoms from a strictly functional device providing the ultimate in safety and efficacy to a mindset that embraces pleasure. The new brand identity design conveys strength, trust, performance, and masculinity.

THE ENTRYWAY TO A WORLD OF PLEASURE FOR EVERYONE!






Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

No comments yet.