New work: Neilson - Active Holidays
Welcome to all-you-can-do holidays. Our first campaign with Neilson, a different kind of holiday company with the simple idea of offering active people more of what they love whilst they are away. Our OOH and press campaign, offers a copy led solution in a distinctive category, embodying the brand - active, inclusive and fun.
We identified there are 3.8 million people in the UK who are not holidaying the way they want, the Active Optimists. They have active lifestyles throughout the year but give it up when they go on holiday for two weeks getting itchy feet. Neilson holidays offers the best of both worlds, you can relax by the pool or you can relax by doing, whether that's on cycling, tennis or wakeboarding.