GET TO KNOW THE BRAND
Philadelphia and Dragon Rouge, a beautiful story that’s been unfolding for many years. A constant leader in its field, Philadelphia communicates its authentic personality… Our goal: Reignite the love of the Philadelphia brand by making it distinctive and meaningful in people’s everyday lives.
BE ICONIC, BE BOLD
We embarked on a pure and fresh journey through the delicious, flavourful and authentic texture of the product.
Our work consisted of dissociation within the brand – impact, visibility, iconicity – and the brand world – indulgent, purity, authenticity and truth.
AN ICONIC BRAND WORLD
We created brand assets that can thrive beyond the packaging: POS, website, posters… Inspired by the specific oblong shape of the product, we developed iconic branding with a powerful design system. The proprietary shape was applied holistically, which drives consistency and uniqueness. Lots of products, one big family!
“ A big thank you to all of you who have made this happen! This is a tremendous team effort in record time!”
Marketing Director Philadelphia MEU
“Looks amazing, award-winning, market-leading!! Great work team!!”
European Design Operations Manager & Global Design to Print Lead Mondelēz International