New work: Travel Republic - Time to Travel Republic
Salsa-dancing watch face tells us it’s Time To “Travel Republic"
Our new campaign for online travel agent Travel Republic reminds us all when it's time for a holiday, with help from BGT finalist Kojo Anim.
The ads use a tiny man in a watch hanging from a comedic fake arm to remind the nation that when they’re in a rut, it’s time for a holiday, and Travel Republic is there to help.
The campaign light-heartedly recognises all those moments when a holiday is the answer – whether it’s to escape the news, relieve the stress or “reconnect” with your lover. It’s inspired by Google research showing that the UK’s need for a holiday has never been greater. And it aims to make Travel Republic the brand that comes to mind in those holiday-trigger moments.
Watch the 30s:
The face on the watch face is played by comedian Kojo Anim, who was a finalist on Britain’s Got Talent this year after receiving Simon Cowell’s Golden Buzzer. 28 million YouTube views later, Kojo is now ready to turn the boring watch face into a holiday-loving sidekick who pops up in the moments we need him most, to give us a little salsa dance, and show us that even in these testing times life is for living.
This builds on Kojo’s first appearance for the brand in idents for ITV’s hit-show Take Me Out, where the comedian in his new watch face helps people pick their holiday of choice
Watch the 10s:
30” and 10” TV executions are airing on Sky and ITV in the UK and on RTE, Virgin Media, Sky, Channel 4 and TG4 in Ireland. The campaign also features a radio ad and is supported by social activity, as well as featuring prominently on Travel Republic’s website and in app
Kojo Anim, comedian and new Travel Republic ‘watch face’ said: “When I heard I had the chance to play a 4 inch tall man in a watch, I jumped at it… just not very high.”
Christian Poole, Marketing Director Travel Republic says: “This is a very exciting new approach for Travel Republic, focusing on the moments when a holiday is the only answer and the rewards holidaymakers get when they take time out to reconnect with friends and family. So, when we all find ourselves in those ‘I need a holiday’ moments, you’ll know ‘It’s Time to Travel Republic’.”
Neil Simpson, CEO and Founding Partner, The Corner says: “Has there ever been a better time for some sun, sea and salsa? Our new campaign for Travel Republic recognises that the UK’s need for a holiday has never been greater. So we’re making Travel Republic the default choice for all those moments when you need a holiday - and we’re doing it whilst putting a smile on people’s faces”.