Fernando Desouches sits down with Stephanie Rosilio, for her podcast Grandkids Test.

They discuss how brands can play an important role in developing a new male narrative.

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Have a listen here: http://grandkidstest.libsyn.com/005-how-can-brands-help-men?tdest_id=1680368

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Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.

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