'Ever wondered' about Disney's Tony Miller?

This month we hear from Tony Miller who worked at The Walt Disney Company for nearly five years, leaving his role as VP Digital Marketing & CRM for EMEA in December 2019. We caught up with him just before he passed on to ventures new for 2020.

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Tony is passionate about the consumer - giving them the best experience through creative storytelling – fuelled by the right mix of insight, data, and technology. He lead The Walt Disney Company’s digital transformation across EMEA, ensuring a consistent approach to connecting with their audiences - on the right platform(s), with the right content, at the right time. 

He oversaw consumer data, marketing technology, and partnerships, ensuring marketing optimisation and media effectiveness was delivered to the business. He was responsible for audience planning, media strategy, measurement & performance, governance & operations.  

Tony is the Exec Sponsor for Disney’s Pride group and has been named in Marketing Week’s Top 100 Most Effective Marketers in the UK, and in the Top 10 of Media, Telecoms, and Entertainment: https://www.marketingweek.com/top-100-marketers-media-telecoms-entertainment/.

Previous to Disney, Tony spent his career agency side, managing digital transformation for multiple brands across many industry sectors. In his personal time, he is a keen traveller and photographer. 

1) What does your morning routine look like?  

After pressing snooze, a (few) times (I do like my sleep!), I’m up and getting ready for the day.  If it’s a Tuesday or Thursday I’m up early enough to get 30-40 minutes of cardio in – a run or a quick gym session before my day starts.  

I have a quick read of news headlines and check social media before I head out, but my tube journey into work I dig into a good book so that I’m not distracted by email or the latest Brexit drama.  Reading on the tube keeps me centred and calm.  My current read is Wilful Blindness: Why We Ignore the Obvious at our Peril by Margaret Heffernan.  

2) Where is your favourite place to grab breakfast on your way into the office?  

Unless I have a breakfast meeting, I normally just grab an Energy Crunch Bircher with a Go Green or Brain Boost smoothie from Pure.  If I have a breakfast meeting, I usually end up at White City House (as it’s close to the office). 

3) What’s your favourite lunch spot at work? 

My favourite lunch spot at work is Pure (can you tell I’m a creature of habit?!?).  Easy to get to, quick to pick up, always fresh and clean.  

Second favourite (if I have time to sit down and lunch with someone) there’s a great local café called Truth that serves up great wraps and sandwiches and a strong coffee. 

4) What does an average working day have in store for you?

My average work day consists of meetings – usually back to back.  It’s a combination of team meetings, budget meetings, supplier meetings, video conference calls with EMEA colleagues, US colleagues, the list goes on. 

However, I do carve out an hour first thing in the AM and PM for no meetings so I can manage the day and onslaught of emails and get myself sorted for the next day and rest of week. 

5) What is the most random thing on your desk?  

The most random thing on my desk is my collection of Mickey Mouse mugs. 

6) What’s the best thing about your job?  

Best thing about my job is my team.  I love my team.  They work hard, deliver great results, and we have fun and a good laugh with each other.  It’s the dream team. 

Second best thing about my job is working for a brand that brings joy, laughter and happiness to so many people.  In the times we live in today and the headlines that bombard us each and every day, we need brands in our lives that provide this escapism in huge doses. 

7) Who was your last email from?  

My last email was from a colleague on an upcoming campaign for Frozen 2.  

8) What is the best piece of advice you have received?  

Best piece of advice that I’ve ever received is to treat others with respect, to make sure everyone has a voice and is heard, to rise above all adversity, and everything is doable – there is always a solution to every problem or challenge. 

9) What did you want to be when you ‘grew up’?

A doctor, specifically a paediatrician.  

10) What’s your current favourite campaign and why?  

Hard to pick just one, but if I had to, I would say my current favourite campaign is the Lego Rebuilds the World brand campaign – their first brand campaign in 30 years. It’s filled with creativity and imagination with high production value.  It communicates playfulness and the art of the possible with the colourful building blocks.   

11) Do you have any advice for someone just starting out in the industry? 

Have a can do, open attitude.  No job to do is ever too small – roll up your sleeves and deliver. Don’t be afraid to ask questions and say I don’t know, and be patient (prove yourself before expecting the world!) – hard work gets you everywhere. 

12) And a light hearted one to finish on – If you could have any super power?

Ability to read people’s minds, oh and the ability to eat and drink anything you want without gaining weight.  

We're sure Tony's former team must be missing him tremendously. Wishing him all the best for his future adventures! 

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