Six packs, success and solitude / men in the media – Modern Masculinity.

Our very own Fernando Desouches and Tony Quinn appear in The Guardian Newspaper’s Iman Amrani’s thought-provoking video series, Modern Masculinity.

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They talked to her about all things New Macho and our mission here at BBD Perfect Storm: to eliminate harmful male stereotypes in advertising.

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.

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