UKRI (UK Research & Innovation) rebrand

Bringing Together the UK's nine leading research and funding councils

Like Comment


UK Research and Innovation (UKRI) brings together nine of the UK’s leading research and innovation funding councils and is responsible for over £7bn investment each year. Their role is to maintain and build the UK’s reputation for the physical, biological and social sciences, innovation, engineering, medicine, the environment and the cultural impact of the arts and humanities.

We defined a new brand purpose for UKRI, as well as creating a visual identity system that would explain the relationship between them and the nine councils.


We worked closely with UKRI to tell one unique story that elevated their role above the functional task of distributing funding. This story creates greater pride amongst employees and demonstrates the wider value that UKRI delivers for government, the public and the wider world at large and is centred on a simple idea of creating knowledge with impact.


UKRI’s new visual identity builds on this story and brings together the nine councils under a common design system, whilst at the same time allowing them to retain a sense of individuality. The council logos themselves are sections of the UKRI master logo, and help to tell a story of how the sum is greater than the parts.

We also introduced a broader colour palette, a bolder font family and graphic patterns across the whole organisation. All of these elements come together to create a modern, impactful identity system that is both flexible and dynamic, which ensures a clear consistent approach across UKRI and the councils.

UKRI has an important role to play and an important story to tell. The unified brand will help us to tell this story nationally and internationally.” 

Professor Sir Mark Walport
UK Research and Innovation Chied Executive 

Our new brand provides clarity and consistency across te organisation, and the bold colour palette helps to illustrate the innovative nature of the research fund.

Katarina Nevin-Ridley
UKRI Director of external Relations, Communications and Public Engagement 

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

No comments yet.