Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to support its paid digital media strategy

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We’re thrilled to announce that Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to support its paid digital media strategy.

agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK. 

agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media. agenda21 were one of a number of agencies invited to the pitch process including Brainlabs, Jellyfish and Greenlight.

Paul Cable, Chief Marketing Officer at Vanarama said: “We’re delighted to partner with agenda21 to turbo charge our paid media strategy in 2020 and cement Vanarama’s place as the number 1 vehicle leasing company in its sector. The way people obtain vehicles is changing and this partnership will help us reach new and existing customers across digital channels who’ve become disenchanted with the car buying process and are looking for a better way.”

Neil Collins, Managing Director at agenda21 said: “Welcoming Vanarama to agenda21 is a fantastic way to kick off 2020 and we are thrilled at the prospect of partnering with such an ambitious business with exciting future plans. Unifying our specialist teams to deliver hard-hitting digital growth is what we do and we’re looking forward to getting started and achieving some great things together.”

As featured in Campaign.To read the full article click here.

A massive well done to the team who worked on this pitch – we can’t wait get started. 


We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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