Carat UK welcomes Matt Willifer as CSO

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Matt Willifer, former chief strategy officer at Engine, willl be joining Carat UK on 3 February in the same role.

In his new position, Willifer will report to chief executive Jo Sutherland. He will "take charge of strategic thinking and thought leadership across the agency". 

Willifer left Engine in August 2019 after eight years at the agency. His exit came amid a string of departures at Engine, including that of co-founder Robin Wight, chief growth officer Simon Peck and creative and experience design chief executive Matt Edwards.

He has also worked at M&C Saatchi as head of strategy and began his career at DDB as a graduate trainee strategist.

Sutherland said: "As media and creative move ever closer through the advancement of technology and data, it is the perfect moment for Carat to shift strategic leadership to a creative lens. We are thrilled to have Matt joining the team as he brings another strand of specialism and expertise both to the agency and to the leadership team at Carat."

Matt Williifer on his appointment says: "I had been thinking about a move into media for a while. The ways to reach and influence people are changing all the time, and clients need a company like Carat that is courageous enough and imaginative enough to help them capitalise on this. Jo and I were on exactly the same page, and I'm really looking forward to getting stuck in."

Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.

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