Carat retains £25M Lionsgate business

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Carat UK has been retained as Lionsgate’s UK media planning and buying agency.  

Lionsgate kicked off a statutory review of its UK media account in September last year, and Dentsu Aegis Network's Carat UK has fended off competition from Starcom, Mindshare and Goodstuff to retain the business.

The account is worth £25m, according to Nielsen figures. The vast majority of the film and entertainment studio's spend in the UK is via their film distribution arm who have received four Oscar nominations this year for movies Bombshell and Knives Out. 

Carat UK first won the account five years ago from MEC, when the brand's media spend was £12m.

Jo Sutherland, CEO, Carat UK says: “We’re thrilled that Lionsgate has chosen to renew its partnership with Carat UK. Lionsgate is a progressive account that do brilliant and creative work across all media channels. We’re proud of what we’ve already achieved over the past five years with Lionsgate and can’t wait to deliver even bigger and better results.  

Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.

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