The jingle is well-known all over the country, the brand is a household name, and yet many people had little knowledge of just why Checkatrade was, and still is, the best place to find a trade or service for the job you need.
They complete up to 14 checks on their listed tradespeople, so that users don’t have to. Which brings people great peace of mind and means they can really trust Checkatrade. That’s what we wanted to highlight with this campaign.
The TV creative is a fast-paced comedic romp highlighting the real checks that Checkatrade undertake before any trade is listed on their site. The famous jingle is front and centre, with the stars of the spot singing a brand new version. It’s a big, simple idea to energise both the business and the trades they represent.
The campaign saw an extended rollout of Checkatrade’s regional TV trials in 2019 with increased spend planned and booked by media partner Good Stuff. The fully integrated campaign specifically ran across TV, digital, radio and social from October 7th 2019 and the message remained consistent throughout all of Checkatrade’s marketing and comms from 2019 and beyond.
Dan Staples, Marketing Director at Checkatrade, said before the launch, “This is a brilliantly simple idea that will energise the business both inside and out and allows us to definitively own what we do, in a way that only we can!”