New work for Charlie Bigham's

Building customer loyalty

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Fresh off the back of reaching a million households for the first time, we launched a new campaign for Charlie Bigham’s to bring their delicious taste to a wider audience and encourage foodies to dig into their exquisite dishes.

The three executions for the fast-growing brand feature colourful illustrations from the artist Emily Sutton. Each execution paints a lively picture of the lengths that company founder Charlie Bigham will go to to ensure his dishes are the best you’ll ever taste. They also feature quotes from Charlie Bigham himself with the line, ‘Only Delicious Will Do’ summing up the hard work and dedication that is put into creating every sumptuous dish. Eagle-eyed viewers will also notice Charlie in each illustration, albeit as a hidden gem noticeable possibly only on second viewing.


Creature is a gloriously independent agency, making game-changing advertising that real people can’t help but care about.