We’re delighted to announce that we’ve been shortlisted for the 2020 Travel Marketing Awards for  ‘Bet You Didn’t Know’, a joint campaign with Air New Zealand and creative agency Sound. The campaign has been shortlisted for two categories: ‘Advertising Campaign <£250k Media Spend’ and ‘Integrated Campaign <£500k Media Spend’. 

The creative campaign plays on fun and surprising facts, such as ‘bees have knees’, ‘a shrimp’s heart is in its head’ and ‘a banana is a berry’, with the final reveal being that Air New Zealand fly direct to LA from London.  

We launched the campaign with digital OOH cross tracks at high traffic commuter tube stations like Green Park, Piccadilly Circus, Waterloo and Moorgate. Using geo-location tracking, we then retargeted audiences across social and mobile with other high impact formats, like interscrollers and ‘scratch aways’. We also supported this with mobile and display, as well as consideration and conversion messaging to promote different cabins, seat types, in-flight services and prices.  

Fingers crossed we bring home a trophy or two when the winners are announced at the awards ceremony. Huge congratulations and thank you to our Air New Zealand clients, our agenda21 team and Sound.  

Roll on March to the awards ceremony…