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agenda21 and Equifax launch ‘Single Parents at Christmas’

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As part of our ongoing content work for Equifax’s Knowledge Centre, agenda21 have released ‘Single Parents at Christmas’, a campaign aimed at raising financial awareness around this sensitive subject matter in the run-up to the festive period.

The Knowledge Centre is a practical, essential resource for visitors seeking advice ranging from debt management, budgeting and boosting their credit scores. As part of an ongoing strategy to develop this informational hub, we have built a collection of valuable pages and insights to help people financially negotiate the world today.

The campaign integrates leading financial research, expert advice and visually leading components, including an infographic designed to inform, educate and engage with wider audiences. 

We have teamed up with Equifax to conduct a survey exploring the outlook of single parents in the lead up to Christmas.

The survey found:

·         Nearly 60% of parents felt less confident about their finances in the run-up to Christmas

·         21% of those polled didn’t know how they would finance Christmas at all

·         8% felt they had their money situation under control

The research underpins expert advice given by Lisa Hardstaff, consumer credit expert at Equifax who says, “The crucial element when it comes to budgeting is to gather as much information about your financial situation as possible to see where you might be able to cut back on some areas.”

As well as crafting the content and conceiving the idea, agenda21 will also be outreaching this. We will be focusing on online national newspapers such as Metro.co.uk and consumer-driven titles such as Yahoo finance as key our ‘golden’ targets.

We’re extremely excited to be working with Equifax on this important awareness piece and look forward to driving results with a key focus on national and consumer press.

To view the infographic, click here

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We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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