Beiersdorf moves £25M UK Media account to Carat UK

Beiersdorf has announced that they will be moving their £25 million UK media business into Carat UK.

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Carat has triumphed in a head-to-head contest against OMD to secure the UK media business for Beiersdorf. 

The German cosmetics company returns to Carat UK, who previously held the account for 14-years until 2012. The Carat network now holds the business in 30 plus markets with a strong European and LATAM presence.

According to Nielsen, UK spend on the account is an estimated £25 million. This covers brands including Nivea, La Prairie, Elastoplast and Eucerin.

Jo Sutherland, CEO, Carat UK, says: "We are thrilled to be welcoming Beiersdorf back into Carat and are excited to get to work across such an established portfolio of brilliant brands. We are excited to be their strategic media partners as together we reach the modern skincare consumer across their multiple categories."

Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.