Making Boots Matter


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Boots launches their Christmas campaign which helps the nation shop for all the ridiculously hard to buy for people in their lives through the cleverly created 'Bootiques'. With bootiques popping up across the country, online and in store there is a Bootique for everyone this Christmas.

Fiona Gordon

CEO, Ogilvy

Fiona joined Ogilvy as a graduate trainee in 1992 and, over the next 23 years, moved through a series of roles in London, New York, Hong Kong and Singapore.

Before being named CEO of Ogilvy UK, Fiona previously led the WPP team for WBA in the UK for 4 years, leading on Boots and Global Brands. Boots was the winner of WPP's First Creative Transformation Excellence award in 2020.

Prior to that she was Group Transformation lead at Ogilvy London. Fiona was in Asia for 7 years, first in Hong Kong in a regional brand management role and then 5 years as Group Chairman of Ogilvy Singapore. During her tenure the Singapore office was Ogilvy's most awarded creative office and she was Campaign's South East Asia CEO of the year.

 Fiona sits on the Advisory Board of Stella, WPP's Women's Network.