The challenge

One of the main challenges The Gym Group faced was differentiating themselves within a crowded market. They needed to make sure their products offered a clear, distinctive identity with a powerful message. One that would attract new customers, engage brand enthusiasts and motivate them to act. But their technical platform held them back.

Our detailed doing

A cloud licensing model meant we could design an elastic Azure based infrastructure to deliver a high performing and very high availability channel. Hosted across two European Azure regions and fronted by a CDN, we delivered a scaling primary solution and a dynamic DR failover. This is imperative for this business-critical platform because it provides members with access to the gyms via their digitally-activated membership and unique passcode for entry.

Results 

+30 Growth in membership

Testimonial

The successful development and implementation of our proprietary software layer is game-changing for us in terms of Customer Experience. It gives us control over a critical component of our digital infrastructure, allowing us to develop product and proposition enhancements at our own speed. This ability is already paying dividends, allowing us to bring a major proposition enhancement to market only 3 months after we launched the new platform. This ability to rapidly innovate and refine will become a major point of differentiation.

Jasper McIntosh, CIO The Gym Group