O2 - Be Their Armour

O2's campaign for the Rugby World Cup 2019 is founded on the power of support, uniting fans, and showing how their support can be England’s armour, helping to prepare the squad as they kick start their bid to conquer the world in the 2019 Rugby World Cup in Japan.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.