Paddy Power - Save Our Shirts

As part of the "Save Our Shirts" campaign, Paddy Power launched a new TV ad to continue its mission of saving football shirts from heavy branding.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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