Geometry Welcomes Till Hohmann as COO EMEA

Creative investment boosted and expanded in the region

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We're delighted announce that Geometry EMEA is boosting creative investment to help our clients fast-track to the forefront of commerce.

L to R: Till Hohmann EMEA CCO; Beth Ann Kaminkow, Global CEO; Claus Adams, EMEA CEO

As part of this investment,we welcome the arrival of Till Hohmann as Chief Creative Officer EMEA. Howard Smeidt, former CCO Geometry EMEA  becomes regional Chairman - as part of our succession planning. Together, Til and Howard will accelerate Geometry's creative commerce offering.

As Claus Adams, CEO, Geometry EMEA explains: “The speed of change across retail – from physical to digital to everything in between - is driving marketers to rethink their go-to-market strategies. This blurring of lines has put greater emphasis on the intersection of strategy and creative in driving conversions everywhere commerce touches people’s lives - making the right kind of creative investment critical to success.

He continues, "An award-winning creative director, a sharp strategic planner, and an ambitious business leader, Till has a depth of knowledge in driving transformation and knows what it takes to create an environment where people and ideas excel.”

Till joins from German independent agency group Serviceplan where as Managing Creative Director he helped create highly integrated global campaigns for brands such as BMW, MINI, B/S/H, WMF, and KraussMaffei.  

Comments Beth Ann Kaminkow, Global CEO, Geometry, “Commerce holds the most untapped creative potential to grow companies, brands and people at a time when all sectors are being shaken up and disrupted.  Till’s unique skill set will help us to solve clients’ challenges and drive their growth.” 

Till successfully managing agencies and brands through stages of transformation and believes that radical integration is the driving principle of building culturally relevant, technologically advanced and successful teams, brands and creative.     

With a multinational career spanning twenty plus years, Till has helped transform analogue agencies into cutting-edge organisations, enabled companies to double revenue and creatively recognised, and built creatively-driven business units to rebuild powerful global brands across Europe, the Middle East and Asia. Along the way, Till and his multinational teams have landed 450+ awards across categories and channels including Golds at Cannes Lions, Euro-Effies, Eurobest, and Spikes Asia.

Rounding off, Till Hohmann, observed. “I’m extremely happy to be joining this exciting, truly international, game-changing company. Geometry has an incredibly diverse team of amazing experts and unique tools capable of bringing innovative and valuable experiences to life. It's  perfectly placed to deliver the silver bullet for growth which so many clients are looking for right now. I look forward to making amazing things happen in that space.” 

Geometry UK

Our ambition is to drive growth by innovating where and how people discover, buy and use your products and services. Our proven growth framework unlocks growth opportunities in consumer (need state), channel (mission) and category (demand space). Our creativity changes behaviour in the moments that matter. With expertise across Retail & Shopper; Omni-Channel & Digital Commerce; Experiential; Brand & Design; Innovation; and B2B & Trade, our promise is to deliver ideas that create growth for your brand. Our clients include: Coca-Cola, GSK, Kimberly-Clark, PwC, HSBC, GORE-TEX, Shell, Diageo and Unilever. We’re led by our values. We are brave, we are trusting, we are reinventive and we are human. The people who make up Geometry are Geometry and we work hard to look after them – whether it’s our award-winning wellness programme, our IPA Gold standard training, our industry-leading benefits or our funding programme for employees’ passion projects.