Earlier this week saw the launch of the new Anglian Water ‘Whatever the Weather’ campaign, aimed at raising awareness of the preciousness of water and the utility company’s active role in preserving and protecting the supply within the largest and driest part of England and Wales. The campaign seeks to inspire everyone to love every drop, whatever the weather.

We have led the digital media planning and buying, using weather-dependent dynamic creative to launch the campaign with hyper-local postcode-level targeted digital out-of-home, based on the weather conditions of each individual site. Ads within social media are also being dynamically served to people based on their location and the specific weather conditions in that area.

The weather-dependent digital out-of-home and social media activity is also being supported with broader water preservation messaging within digital audio, display, radio, press and traditional out-of-home to reach residents across the breadth of the Anglian region.

We’re excited to be working with Anglian Water to achieve their goals and promote the great work they do.

To learn more about Anglian Water and what they get up to click here