O2: Rufus reinvents data capture

Like Comment


O2 is one of the leading telecoms brands in the UK. Many of the services it offers involve using customer data - which provides great opportunity as well as responsibility. The introduction of new government legislation means that companies like O2 now have to be transparent about the data they hold and how they will use it.


We applied our Rufus reinvents process to rapidly design and prototype service ideas that would encourage people to share more data.

These services were explicit about how the data enhanced the service. For example, we revealed exclusive local offers should a customer give us their location data.

Rufus Leonard

Ever since our founders, Neil and Darrel, started Rufus Leonard 29 years ago, we have been helping businesses create extraordinary experiences for their colleagues and their customers across all touchpoints. We do this with an engineering mindset, which means we’re both visionary thinkers and detailed doers. We believe this holistic approach is critical for success in an increasingly complex world. Our integrated offer enables us to design, build and fine-tune the engines of Extraordinary Brand Experience – Organisational Engagement, Brand Optimisation, Service Design & Build and Technology. Supporting brands like Lloyds Banking Group, British Gas, Reckitt Benckiser, Royal Mail, Stagecoach, BBC and Aggreko.

No comments yet.