Onitsuka Tiger appoints agenda21 as lead European Digital Media agency

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We’re super excited to say that Onitsuka Tiger, the iconic Japanese footwear brand, has appointed agenda21 as its lead European Digital Media agency.

agenda21 will own the digital media strategy and execution for Onitsuka Tiger’s performance marketing to help grow its unique and premium positioning in the marketplace. agenda21 will be responsible for providing digital strategy and digital media including paid social, paid search, search engine optimisation and data analytics.

Onitsuka Tiger appointed agenda21 after a competitive pitch to support the brand in becoming its own business entity, separating its marketing from sister brand, ASICS. The digital marketing was previously handled in-house. 

A spokesperson at Onitsuka Tiger said:

“Onitsuka Tiger is repositioning itself as a global premium Japanese fashion brand.  In order to further push our digital growth and get our brand out there, agenda21 will assist us in all performance marketing activities.

Bringing in our new direct-to-consumer approach, we’ll start to have a bigger reach on digital channels promoting our stores, websites and brand itself. With agenda21, we’re happy to have an experienced agency to help us grow.”

Neil Collins, Managing Director, at agenda21 said:

“We’re so excited Onitsuka Tiger has chosen to work with agenda21. It’s a really great brand, with a strong heritage. We’re really looking forward to working closely with the Onitsuka Tiger team to achieve the big ambitions they have for the brand’s future across Europe.”

As featured in The Drum.

A massive well done to the team who worked on this pitch.


We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

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