We’re super excited to say that Onitsuka Tiger, the iconic Japanese footwear brand, has appointed agenda21 as its lead European Digital Media agency.

agenda21 will own the digital media strategy and execution for Onitsuka Tiger’s performance marketing to help grow its unique and premium positioning in the marketplace. agenda21 will be responsible for providing digital strategy and digital media including paid social, paid search, search engine optimisation and data analytics.

Onitsuka Tiger appointed agenda21 after a competitive pitch to support the brand in becoming its own business entity, separating its marketing from sister brand, ASICS. The digital marketing was previously handled in-house. 

A spokesperson at Onitsuka Tiger said:

“Onitsuka Tiger is repositioning itself as a global premium Japanese fashion brand.  In order to further push our digital growth and get our brand out there, agenda21 will assist us in all performance marketing activities.

Bringing in our new direct-to-consumer approach, we’ll start to have a bigger reach on digital channels promoting our stores, websites and brand itself. With agenda21, we’re happy to have an experienced agency to help us grow.”

Neil Collins, Managing Director, at agenda21 said:

“We’re so excited Onitsuka Tiger has chosen to work with agenda21. It’s a really great brand, with a strong heritage. We’re really looking forward to working closely with the Onitsuka Tiger team to achieve the big ambitions they have for the brand’s future across Europe.”

As featured in The Drum.

A massive well done to the team who worked on this pitch.