AP McCoy personifies the values of grit, determination and perseverance  - the very same traits that small businesses need to succeed and thrive. The campaign breaks across key regional publications in SME hotspots around the UK.

We have brought creative & media together in this campaign focusing on fewer, bigger, better formats to drive engagement and the use of a branded asset in AP McCoy to create all of the advantages fluent devices of this ilk are known to have (outlined by Binet and Field) in terms of increasing share of voice etc.