Aggreko: Creating a global web platform for a world class solutions provider

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Aggreko, the global energy solutions supplier, encountered increasing challenges in the digital space. Customers and visitors to the website struggled to understand who Aggreko was and exactly what they did. The regional sites were so inconsistent, it was like dealing with disparate entities, depending on where you were in the world.


We've delivered a responsive web solution on the Sitecore Experience Platform that gives a customer-centric experience through dynamic personalisation and marketing automation based on behavioural, sector, and geographical segmentation. With better organised information to improve the user journey through ease of navigation, and complemented with a new look and feel that reflects their pioneering business, Aggreko will be better placed to compete with their competitors.

"Rufus Leonard understood our challenges and attacked each one head on. Our teams are proud of the new look and feel, and are excited for the future development we have in store."

Dave Palmer, Head of Group Marketing 


Rufus Leonard

Ever since our founders, Neil and Darrel, started Rufus Leonard 29 years ago, we have been helping businesses create extraordinary experiences for their colleagues and their customers across all touchpoints. We do this with an engineering mindset, which means we’re both visionary thinkers and detailed doers. We believe this holistic approach is critical for success in an increasingly complex world. Our integrated offer enables us to design, build and fine-tune the engines of Extraordinary Brand Experience – Organisational Engagement, Brand Optimisation, Service Design & Build and Technology. Supporting brands like Lloyds Banking Group, British Gas, Reckitt Benckiser, Royal Mail, Stagecoach, BBC and Aggreko.